There have been more than a million views of a video on Twitter that has been aimed at men in a bid to tackle sexual violence in Scotland.
The "That Guy" campaign has been launched by Police Scotland.
It's calling on men to take responsibility for ending sexual violence by changing their attitudes and behaviour towards women.
The force also wants men to challenge any misogynistic behaviour from their peers, with a range of advice available on the campaign's website.
This campaign builds on previous #GetConsent campaigns, with men between the ages of 18 and 35-years-old being targeted as they are most likely to commit sexual offences, according to the force.
Mairi McAllister, service co-ordinator with Fife Rape and Sexual Assault Centre (FRASAC), is telling Kingdom FM that women must be able to live their lives without the fear of getting attacked:
Deputy Chief Constable Malcolm Graham from Police Scotland wants men to call out misogynistic behaviour: