A new loyalty scheme is launching in Kirkcaldy today - aiming to give shoppers more reason to buy with retailers in the town.
Kirkcaldy Rewards gives shoppers one digital point for every £1 they spend via a linked debit or credit card with participating firms across the town centre.
For every 10 points a person collects within a calendar month, they automatically gain entry into a monthly prize draw. Prizes can include a £100 Kirkcaldy gift card alongside treats and experiences provided by businesses.
People taking part can link their card using the website.
Councillor Neil Crooks, area convener for Kirkcaldy, said: "Kirkcaldy Rewards is aimed at encouraging and rewarding spend within Kirkcaldy town centre.
"This hassle-free digital loyalty programme is free for both businesses and customers to use and has been supported by Fife Council.
"People rediscovered what Kirkcaldy had to offer over lockdown, and we have many new businesses who have opened adding to good mix of local independent businesses alongside national brands.
"We want to help ensure people continue to love and support Kirkcaldy and the reward programme can help.
"People gain reward points and entry into a monthly prize draw as a way to reward their loyalty and say thank you for loving Kirkcaldy, the message is Love Kirkcaldy and Kirkcaldy will reward you."