Scots encouraged to do the right thing with their waste.
A national campaign's being launched to stop Scots blighting the country with litter.
Around 250 million pieces of rubbish are dropped across the country every year, costing taxpayers £78 million.
The Scottish government's new drive is being highlighted by a two metre tall replica of the Scott monument made entirely from waste.
Mark Bevan from Keep Scotland Beautiful says Scots need to stop littering as soon as possible.