Bikers Targeted In Road Safety Video

Road Safety Scotland has launched a Youtube video to raise awareness of the dangers of left-hand bends to motorcyclists.

Aimed at male bikers between 40 and 49 years old, ‘Live Fast Die Old’ was created with input and insights from bikers. It stars Badger, Turbo and Z-Boy, who live irreverently - getting tattoos, streaking and attending foam parties – but drop the pace on 'left-handers'.

Aimed at male bikers between 40 and 49 years old, the film is a key part of a social marketing campaign from Road Safety Scotland, which launched last week ahead of the touring season. 

Bikers in their 40s make up 20 per cent of all bikers in Scotland, but account for 30 per cent of those who are killed or seriously injured. The campaign focuses on left-handers, where a third of motorbike deaths in Scotland happen.

Michael McDonnell, Director of Road Safety Scotland, said:

“During the biking season, it would not be unusual to see a biker die every weekend on Scotland’s roads. The Live Fast Die Old film serves as a perfect reminder to all bikers that they can still fully enjoy getting back on the road this season and, with some minor adjustments to the way they ride, will get back home safely to their families at the end of the day.”

The campaign has a Facebook page, livefastdieoldscotland, specifically created for Scotland’s bikers. The page will offer content ranging from technique and gear tips to route planning and information on upcoming events. It will be continually updated over the next six months.