New 10-year strategy for Fife tourism

Representatives of the tourism industry at the launch

A new 10-year tourism strategy has been launched in Fife.

It sees Fife Tourism Partnership join forces with the council and local tourist associations.

The 10-year plan hopes to unlock new growth opportunities across the region - building on the success of the Dunfermline Carnegie Library and Galleries, the Forth Bridge receiving World Heritage status, and the opening of the Queensferry Crossing.

The vision hopes to make Fife one of the strongest digital destinations by 2029, with business taking advantage of opportunities for visitors to interact, book and share their experiences online - leaving a digital footprint across Fife for others to enjoy.

Four strategic outcomes underpin the plans:

  • Creating a sense of place and growing Fife's economy: increase the value of tourism from £565 million to £836m
  • A digital tourism industry: one million page views on WelcomeToFife.com
  • A strong and successful events sector: increase the value of events in the Kingdom from £18m to £20m
  • Tourism is a career by choice: increase the number of full-time equivalent jobs from 11,500 to 13,000

Moira Henderson, chair of Fife Tourism Partnership, said: "Our new Fife Tourism and Events Strategy takes advantage of new opportunities and will see a programme of digital projects commence across Fife to help attract fresh audiences.

"There is no doubt that Fife needs to embrace the digital era right across its interaction with visitors, from when they are looking and planning their
holiday to when they have been and are sharing their stories about Fife with family and friends.

"We’ll also engage with partners across the tourism sector to make tourism a career of choice for ambitious young people, who are the future of the region."

Sandra Montador-Stewart, service manager economy, tourism and town centres at Fife Council, added: "Tourism in Fife already contributes £599m annually to the Scottish economy, supports 11,500 full time equivalent jobs and represents around 9% of Fife’s workforce and we believe embracing digital technology is key to unlocking future growth.

"This includes the new augmented reality project and digital tours in Dunfermline - both new and exciting projects that will provide real-time interpretation of heritage sites across Fife for the first time.

"We look forward to working with partners across the region and beyond to continue to build upon Fife’s tourism success story."

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