Campaigners call for alcohol marketing ban

A Scottish charity is calling on the Scottish Government to protect young people from alcohol marketing. 


A cross-party group of MSPs is to consider calls to scrap alcohol firms being involved in marketing and sponsorship in Scottish sport.

Nearly a third of children in Scotland have drunk alcohol by the age of 13, and two-thirds by age 15, according to a report from Alcohol Focus Scotland.

Vivienne MacLaren, Chair of Scottish Women's Football said:

"Scottish Women’s Football is clear that accepting alcohol and gambling sponsorship would be incompatible with our role in promoting healthy lifestyles amongst girls and women and supporting them to make positive choices.  

"We believe positioning ourselves as a ‘clean’ sport is both beneficial to those who participate in and follow women’s football but also to the long-term growth and sustainability of our business."

Co-Convener of the Cross-Party Group, Kenneth Gibson MSP said: 

"There is no place for alcohol marketing in sport. 

"We need to encourage other sporting bodies to follow the example of SWF given the clear evidence that children and young people who are exposed to alcohol marketing are more likely to start drinking, more likely to drink heavily and more likely to develop a problem."

Alison Douglas, chief executive of Alcohol Focus Scotland and joint Secretary to the Cross-Party Group, said:

"It’s easy to see why many clubs are attracted to the income alcohol sponsorship can provide but they need to be aware that alcohol marketing drives consumption and harm. 

"It is encouraging that the Scottish Government has committed to consult later this year on measures to control alcohol marketing, but if they are really interested in protecting our children and young people we need to see a clear timetable set out for ending the sponsorship of sports, music and cultural events."

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